LIBRARY BRAINSHARE STAYING
CURRENT
LIBRARY
Gray Matterz - Thoughts from our Prez
- November 2008: Time to Check Your Brand Strategy
- January 2007: Online Advertising – Trackability Plus
- October 2006: Electronic Words – Yes, They Really Matter
- January 2006: Communications Audits – Making Better Decisions
- October 2004: Case Studies – What Are They Good For?
- January 2004: After the Party
- February 2003: Does Your Website Talk with Personality?
- October 2002: The Connection Between Ketchup and PR
- January 2002: Predictions for 2002
- November 2001: Communications Training Sells
- September 2001: Familiarity Breeds . . . Ideas
- June 2001: Orchestrating Tradeshow Marketing
- February 2001: Redesign Reflects Change
- November 2000: Employee Retention
- October 2000: Technology and Ideas
Published Articles
- Communications Shape How Your Business Is Perceived
- Use Internal Marketing to Grow Your Business Every Day
- Investing in Creativity: Does it Pay?
- Write to the Bottom Line: How to Make Your Company’s Communications More Powerful
BRAINSHARE
Create awareness. Change perceptions. Motivate people to act. Because marketing has the power to do all of these, businesses invest in it. And those businesses reap the rewards, which, in turn, pay for more marketing
But what about a battered women’s shelter? The local school band? Or a community social service agency?
BrainShare is our way of helping. Every year, we donate a percentage of our services (or profits) to worthy causes and organizations. Because, in our opinion, they deserve marketing, too.
Here are some of the organizations to which we’ve made contributions in funds, goods, and/or services:
- American Diabetes Association
- American Heart Association
- American Red Cross
- Animal Protection Society
- Carolina Friends School
- Center for Child & Family Health
- Children’s Flight of Hope
- City of Durham
- Coalition for Battered Women
- Concern Hotline of Winchester
- Council for Entrepreneurial Development
- Durham County Fraternal Order of Police: Shop with a Cop Program
- Durham County School Board
- Durham’s Partnership for Children
- Eno River Association
- First Book
- Frederick County Conservation Easement Authority
- International Visitors Council
- Jordan High School Band
- National Multiple Sclerosis Society
- North Carolina Biotechnology Center
- North Carolina Central University
- North Carolina Coalition Against Domestic Violence
- North Carolina Museum of Life and Science
- One World Education
- Orange Charter School
- Sandra J. Lerner Day School
- September 11th Children’s Fund
- Top of Virginia Chamber of Commerce
- Winchester ADAPT
- Winchester Day Nursery
- Winchester Shelter for Abused Women
- Winchester Youth Development Center
STAYING CURRENT
Our clients look to us for the latest techniques, newest ideas, freshest solutions.
Like other agencies, we read scores of general and specialty print and online publications.
In addition, to stay plugged into the research and application of cutting-edge thinking, we maintain membership in Second Wind, an international network of advertising agencies, design firms, and related businesses. Through Second Wind, we have access to extensive market research – including demographic studies, psychographic profiles, media preferences, etc. – as well as to the best thinking of thousands of agency principals and employees in North America and several foreign countries.
We also pay particular attention to business and marketing trends that might affect our clients. And through our membership in The Top of Virginia Chamber of Commerce, we receive both regional and national chamber publications with the latest economic news.
