THE PROCESS     THE TOOLS

THE PROCESS

From creating a new corporate tagline to orchestrating an integrated marketing campaign, we offer our clients a broad range of creative and strategic services.  You tell us your goals, your challenges, your dreams.  And we’ll do the research, develop the strategy, and make specific recommendations about how to move you to the place you want to be. 

We make it our business to know what makes your buyers tick, to get below the surface and find out what they really want, and to produce messages pertinent enough – and meaningful enough – to target audiences, pierce their inertia, and compel them to act. 

First step? We develop a strategic, results-oriented plan that clarifies your objectives.  In this customized plan, we recommend the tools we think will be most powerful in helping you meet your objectives.

THE TOOLS

ADVERTISING/MARKETING     PUBLIC RELATIONS     INTERNAL COMMUNICATIONS

ADVERTISING/MARKETING CAPABILITIES

PLANNING

  • Ongoing counsel
  • Strategic planning
  • Positioning/branding
  • Corporate and product launches
  • Media planning and placement
  • Market research

    • PRINT

  • Trade journal             
  • Magazine
  • Newspaper
  • Outdoor
  • Posters/banners

    • DESIGN

  • Logotypes
  • Corporate identity
  • Packaging
  • Websites

    • PROMOTIONS

  • Trade show booth design
  • Special event materials
  • Giveaways/premiums

    • COLLATERAL

  • Brochures
  • Point-of-purchase materials
  • Newsletters
  • Case studies

    • DIRECT MAIL

  • Pre- and post-show mailers
  • Dimensional programs
  • Multi-part campaigns

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    PUBLIC RELATIONS CAPABILITIES

    COMMUNICATIONS PLANNING

  • Ongoing counsel
  • Strategic plans
  • 12-month recommendations
  • Industry and competitor research
  • Surveys
  • Special events

    • PUBLICITY

  • Press kits
  • Press releases
  • Press backgrounders
  • Contributed articles
  • Q-and-As
  • Fact sheets
  • Corporate profiles
  • Executive bios

    • MEDIA RELATIONS

  • Database development
  • Editorial contact
  • Placement analysis

    • TRADE SHOW PUBLICITY

  • Executive speeches
  • Press kits
  • Press briefing sheets

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    INTERNAL COMMUNICATIONS CAPABILITIES

    STRATEGIC PLANNING

  • Needs assessment
  • Employee perception audits
  • Message development
  • 12-month recommendations

    • CORPORATE CULTURE

  • Program development
  • Recognition programs
  • Themes and images
  • Implementation planning

    • H.R. SUPPORT

  • New hire kits
  • Training programs
  • Annual or quarterly off-sites
  • Train-the-trainer programs

    • STAFF COMMUNICATIONS

  • Ezines and e-newsletters
  • Intranet development and content
  • Print
  • Audio
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